Have a website but have no idea how to use it? Have you been aware of SEO? If you've not, you should look into it! SEO (Search Engine Optimization) is the most important factor that companies should consider for their websites.
What is SEO?
SEO is how you are ranked in Google or how your website is being found online. This is vital for those who have websites whether you realize it or not. Most people do not budget enough money in their marketing plan for their websites, and that hurts them! How you are ranked on Google is the method by which people discover your website. The investment you make in your business's site will benefit you over the long term.
How do I start?
If you have a WordPress website, SEO is super easy to set up on your site! There is a plugin that you can download called, Yoast SEO. Yoast is a super simple tool that can help businesses get their websites ranked for key words! After you have downloaded Yoast and open each page on the backend of you website and choose the appropriate keyword for the page.
Keywords
Keywords can either make or break your website. Using Google Analytics it is possible to identify the keywords that can aid your site's ranking on Google. Spend some time researching your keywords, and then choose the right ones. If you use Google Analytics you will find two or three different numbers. Don't stress! The most important thing to focus on is the level of competition for your keyword. If you decide to select a particular search term, Google Analytics will tell you how high the competition for that keyword is. Be careful. If you're not a large company and you pick an extremely competitive keyword then you're likely to not rank. Search for your keyword and find a similar search term that has a "low" competition.
Another tip, don't use your keyword several pages. If you choose a keyword on one page, be sure to look up a related keyword however not the exact. Choosing the same keyword for multiple pages can make your pages compete for the top position. Your pages will work against each other in order to rank and will most likely not get any rankings at all.
If you need to make use of similar keywords, you can make one page as a "capstone" content page. This will separate the most important page to the one that uses the identical keyword. Only use this method when Crevand you really need to.
SEO Ranking as well as SEM Rush
Once you have your keywords, you need to track how they are doing. My favorite website to use for this is SEM Rush.
SEM Rush will help you track how your pages are ranking on Google. Try to do a report before you start finding keywords, so you can compare how it started to how it is doing after all your hard work. The best way to go about it is run a report every once every week. This will allow you to keep track of the performance of your keywords. SEM Rush will also run other reports for you also. It can tell you whether you've broken backlinks or you should make alt text for your images. All these factors can improve your SEO rankings.
Make sure you wrap it up
Be sure to run all the reports necessary and study SEO. SEO is a major aspect of marketing and could make a huge difference in your site's visibility. Making the investment in SEO can help drive many visitors, both old and new, to your page! Read articles and study up since this will change your business!